Skip to main content


Showing posts from February, 2011

Growing a fan base through social media

“When we are at rehearsal, I tweet a picture of us rehearsing.  When we are backstage at the show, I tweet a picture of backstage. Sometime I tweet a melody of a song that we are working on.I tweet to connect with my fans” - Adam Metzger, composer and guitar, AJR
Adam is part of a young generation of musicians using social media to build their fan base. He is a junior at Columbia University, and along with his two brothers, Ryan, 16, and Jack, 13, has a band called AJR.  The band plays pop music, ballads and iconic covers.  The band has about 700 “Likes” in Facebook, which is the hub of everything Adam does.  They also have a website, Myspace, Twitter, Ping and Youtube pages. However, Facebook is where Adam is trying to build the fan base. 
“Now a days people websites are not used so much to build a fan base. They are for redirecting people to the social networks, and iTunes. It is really more about the social media experience. The connecting of fans to each other and to the artist,” A…

How does social media keep governments honest?

“We Are All Khaled” is name of the Facebook page that sparked and fueled the revolution in Egypt. The page became the platform to showcase police brutally in Egypt. The page did what the censored media channels were not able to do. It allowed individuals to broadcast, aggregate, and organize the protest against the regime. 
Social media is a natural fit in the fight against corruption. The media allows anonymous individuals to broadcast in real-time, providing a new mechanism to bring to light the extortions and bribes that make their daily lives harder.Social media provides the means to make our society more accountable and transparent.No longer do individuals need to rely on big media channels to tell their stories. Today, individuals have become citizen journalists with the power to broadcast, organize and keep government in check.
As Internet penetration grows in our society, we are likely to see more accountability and transparency. Individuals with mobile phones and Internet acc…

The Four Characters of Social Brands

The new web is all about relationships and social capital. Virtual communities have become an extension on our daily lives. We meet, contribute, collaborate, create and host events that help expand our social network. So where do brands fit in this context? What makes a brand social? And how social can a brand be?

I think brands follows the same principles as people do in their project interactions. We can define social brands in the same way we define individuals on a project. Every time we are planning events, we need to figure out who does what. For instance, let’s say that you are planning the next board meeting for your condo.  You will need to establish who is hosting the event. Who is bringing food and beverages? Do you want people to submit questions for the agenda?...
There is always going to be a tradeoff involved. The more control you are willing to give away, the more likely others will feel like part of the meeting. By the same token, ceding control elevates the risk of go…

The Naked Generation: Growing up Social

How much have social networks changed our notion of privacy? What are the implications of broadcasting our lives online? It is good or bad
I think it’s undeniable that privacy as we know it has changed. We can easily check our friends online to figure out where they are, who are they dating, what they ate yesterday….For the “older” generation like myself who didn’t grow up in this environment, this is a change. Honestly, I am still a bit concerned about exposing myself online, though my feeling about it is changing by the day.
The story, however, is different for the generation growing up on Facebook. They are not afraid to share their lives online. They want to send a signal to the world that they are alive. They are staging their own “reality” TV show that just happens to be online. This is why I call them the naked generation. They are living in a transparent age where the lines between public and private are blurring. I don’t know if social networks are the cause, but they are like…

The Economy of Digital Ideas

What makes an online business successful? What works or doesn’t? As we might be going through another Internet bubble, these questions are becoming more relevant and harder to answer. Most of the publishing companies have yet to figure out a model that works. We just saw a few days ago the launch of The Daily News, the first tablet newspaper. While it is hard to predict its future, the media is evolving and adapting to this new market.

If we follow the basic demand and supply principles of microeconomics, we might get some directions. The web has created abundant supply of information. Every time that a user is entering the web, a publisher is also joining.  As a result, news corporations have lost market power. The abundance of online publishers has brought information price down to free level.
In this free digital world, what are people willing to pay for? They are probably more likely to pay for scarce resources such a personal interactions, which cannot be substitute online. For i…