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Showing posts from January, 2014

The new digital “Green Rush”

On January 1st 2014, Colorado became the first state to legalize marijuana for recreational use. Washington state is set to follow later this year.  This means that anyone  21 or older can buy up to a quarter of an ounce of marijuana in regulated Colorado shops.
This is a sensitive issue, as marijuana remains illegal at the federal level. And our society is still deeply divided on this issue.
This all got me thinking about the digital implications of the law. I wonder about how consumers and businesses in Colorado and Washington are going to behave online, and about the social media implications across the nation.
Just to put context on how big of a business this is, nationwide, government-regulated marijuana is projected to more than double this year, to $2.3 a billion industry from about $1 billion last year. That 2013 figure only includes regulated medical marijuana sales in the 20 states and DC where it is legal. With the introduction of recreational marijuana sales in Colorado…

A 2014 prediction: Still social, more personal

During the holidays, I sat down with a teenager to find out why his peers are running way from Facebook and embracing sites such as Snapchat. His response was simple: teens don’t want to broadcast their conversations and photos to everyone––especially not to their parents.  They want to talk and share only with the people they want, without leaving a digital “paper” trail.
The reality is that most social media sites have become “public squares”, places where everyone is “friends” of everyone in one way or another, a place where everything we say goes on record. This means that every time we post, we are broadcasting to the “masses” and going on record. 
This is not necessarily a bad thing.We are social creatures by nature; we like to share with others and look to our community for support.We want status, which is a basic human need. We have to claim our place in our tribe.
But there is also a need for intimacy, a feeling of sharing exclusively with the people who are more likely to …