Skip to main content

The End of Truth

When Journalism and Entertainment Collide "Entertainalism"

We have grown up thinking that what it is reported in the news is truth.  We call news media the fourth estate. It has the power to change hearts and minds, and to that end, keep the government in check. But what is considered news today? And who is dictating the news? 

The need for ratings and surviving in a new digital economy has changed the game.  News media organizations are wrestling to make a living.  Advertising is not enough to pay the rent. The subscription model has yet to work. We just have to look at the NY Times' ad revenue, which has gone from almost $800 million in 2009 to $660 million in 2013.

News media is measured by the size of the audience. To be relevant, they are going the “extra mile” to get people's attention. You don’t have to look further that the Brian Williams debacle. He changed the story over the years to get more attention and he is not alone. Fox and MSNBC tend to provide two different perspectives on the same story to appeal to their respective bases. They also have different sets of priorities when it comes to news.

This means than more often than what we’d like to think, news is dictated by ratings.  This is not too far from entertainment, which uses data to assess audience preferences and analyze behaviors to dial up what matters and get people's attention, and to that end, get more business.

Today, news is not anyone's property. We are all publishers with an agenda. It is up to people to define their truth in a world where it is hard to draw a line between journalism and entertainment "entertainalism."


Popular posts from this blog

How Cool Brands Stay Hot: Aim for Love, Not Likes

Love is an unconditional emotion while like is a more watered-down version of love. Loving someone means that he or she means everything to you while liking someone implies that you are only happy being with that person. Love involves deeper, stronger emotions, while like is more of a tender feeling towards that special someone. In a world of infinite choices, love is everything. Like is a nice to have.  Today, we live in a world of abundance, where people intent to create content surpass their time to consume it. Video content is much easier and cheaper to produce than at any other time in history. YouTube sees 400 hours of video uploaded every minute. Facebook has more than 250,000 status updates in the same span. We could never read and see everything online.  With unlimited possibilities and limited time, we pay sustainable attention to what we love and divided attention to what we like. We spend hours watching Homeland and give our divided attention to our news feed on Facebook. …

Persuasive Simplicity, Persuasive Commerce

In a complex world, simplicity wins. In a human world, purpose sets us apart. In a complex and human world, we need persuasive simplicity to survive. Persuasive simplicity is putting simplicity in the path of motivation. It is simplicity with purpose. The Perfect Machine Today we are entrenched in a performance-marketing race. We want to make commerce as efficient as possible. We want to build the perfect commerce machine—one that knows what we like, hate, love, and need. A precise machine that doesn't spoil us with too many choices.  A nimble machine that delivers goods in hours, not days or weeks. A frictionless machine where we can order in one click, one button, one voice order, anytime, anywhere. A cost-effective machine that guarantees the best price. This machine sounds a lot like,,, and The Human World
These days, we navigate life through search. We search to eat, to learn, to travel, to date, and to find work. We search during the moments that matter on our mobile devices. Search gives us super powers. Search makes us faster and smarter, but it also gives us a taste of our average. Search engines push content based on our consumption behavior or people “like us" behavior. We have gotten trapped in the limitations of algorithmic recommendations. No surprise from discovering something we loved but didn’t expect. We watch the movies that we are supposed to watch. We dine at the restaurants that we are presumed to dine. We shop where we are expected to shop. To escape the tyranny of the average, we follow the few brave souls that are breaking the mold. People willing to defy the norm and become the tastemaker of their destiny. They are the new curators in this age of abundance. We call them influencers. They give us a search result that is imperfect, irrational, unexpected, but m…