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Predatory Advertising


Today, there are two kinds of advertising: the one that make our lives better, serviceable advertising, and the one that makes our lives worse, predatory advertising.  
What’s the difference? 
Predatory advertising doesn't ask for permission. It interrupts you when you are about to watch a video or read an article. Serviceable advertising asks for consent prior to sending people marketing information. 
Predatory advertising is constantly chasing you wherever you go online. It follows you like a tiger follows its prey. Serviceable advertising doesn't harass you online. It knows what you want and tries to advance the conversation with your consent.  
Predatory advertising doesn't care about your time. It blocks what you want to watch for the duration of the ad. Serviceable advertising never interrupts your experience.  
Predatory advertising is not relevant. It shows stuff that you don't give a damn about it. Serviceable advertising knows your preferences and is always adding value.  
Predatory advertising tends to live in a world without choices, a place where people are in captivity of the message. Serviceable advertising lives in the world where people are in control and have the freedom to choose their path.  
Unfortunately, predatory ads have created the market for lemons where social platforms and media sites don't distinguish between good "peach" and bad "lemons" ads. They all pay the same price per view or impression and have the same level of access to the audience. People are reacting to this invasion with software that blocks all ads, which can create a collapse of the advertising market.   
I believe in serviceable advertising has the power to improve people lives and make the world a better place. The advertising industry in concert with social platforms should regulate predatory ads. They should ban or tax them a higher rate to force them out of the market. Otherwise, we are risking a market collapse of ads or people walking away from sites altogether.

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