Skip to main content

What this year top movies tells about Pop Culture?

If a movie appeals to millions of people, the movie has a closer relation to society.
As the year comes to an end, I looked at the top movies of 2015 to get a feeling for what is resonating in our community.
This year, Jurassic World, Star Wars: The Force Awakens, The Avengers: Age of the Ultron, Spectre, The Hunger Games: Mockingjay Part 2, Furious 7, and Minions have dominated the box office.
 Most of these movies share the same formula, which hit close to home: A tale of criminal organizations or big corporations in the quest for absolute power through the use of advanced technology, data, and force to establish a new world order. To counter the dark side, we have a few good souls going rogue—they no longer adhere to protocol and instead do something else of their own volition—to fight them for the well-being of the society.
In Jurassic World, we have the Marashi Global Corporation, which also owns InGen, the genetic company that creates the dinosaurs. In the pursuit of absolute market dominance, they break security protocols by cloning a new hybrid Indominus and keeping him in isolation. To save the world, you have Navy veteran Owen Grady, who has been training the park's four velociraptors. He tries to stop the indominus through unorthodox methods.
On the Avengers: Age of the Ultron, we have Baron Strucker, a former Nazi officer, who is one of the leaders of Hydra. Hydra is a criminal organization dedicated to the achievement of world domination through terrorist and subversive activities on various fronts, resulting in a fascist New World Order. To counter Hydra, we have the Avengers, who are trying stop the villainous Ultron - a creation of Strucker - from enacting his terrible plans.
 On Star Wars: The Force Awakens, three decades after the defeat of the Galactic Empire, a new threat arises. The First Order attempts to rule the galaxy, and only a rag-tag group of heroes can stop them, along with the help of the Resistance.
 On Spectre, we have a fictional global criminal syndicate and terrorist organisation. They are staging terrorist attacks around the world, creating a need for the Nine Eyes program. In return, Spectre will be given unlimited access to intelligence gathered by Nine Eyes. To stop Spectre's leader, Franz Oberhauser, we have James Bond going rogue.
These movies, though fictional, tell a lot about the modern world. We have a society that is losing faith in the system. The inequality gap and dysfunctional politics are sucking up all the energy from the people. A society fighting the war on terror inside its borders and anywhere against criminal organizations that want establish a new world order. With views of Government's handling of terrorism at all time low. 
When you are losing faith in the system, you are what you do to drive positive change. May the force be with you.


Popular posts from this blog

How Cool Brands Stay Hot: Aim for Love, Not Likes

Love is an unconditional emotion while like is a more watered-down version of love. Loving someone means that he or she means everything to you while liking someone implies that you are only happy being with that person. Love involves deeper, stronger emotions, while like is more of a tender feeling towards that special someone. In a world of infinite choices, love is everything. Like is a nice to have.  Today, we live in a world of abundance, where people intent to create content surpass their time to consume it. Video content is much easier and cheaper to produce than at any other time in history. YouTube sees 400 hours of video uploaded every minute. Facebook has more than 250,000 status updates in the same span. We could never read and see everything online.  With unlimited possibilities and limited time, we pay sustainable attention to what we love and divided attention to what we like. We spend hours watching Homeland and give our divided attention to our news feed on Facebook. …

Persuasive Simplicity, Persuasive Commerce

In a complex world, simplicity wins. In a human world, purpose sets us apart. In a complex and human world, we need persuasive simplicity to survive. Persuasive simplicity is putting simplicity in the path of motivation. It is simplicity with purpose. The Perfect Machine Today we are entrenched in a performance-marketing race. We want to make commerce as efficient as possible. We want to build the perfect commerce machine—one that knows what we like, hate, love, and need. A precise machine that doesn't spoil us with too many choices.  A nimble machine that delivers goods in hours, not days or weeks. A frictionless machine where we can order in one click, one button, one voice order, anytime, anywhere. A cost-effective machine that guarantees the best price. This machine sounds a lot like,,, and The Human World

Winter and Summer in Adland

It is winter in Adland.  We have moved from a world of scarcity to a world of abundance and algorithms.  We have lost the power of influence. Trust has been severely damaged.  Consumer attention is the new bottleneck. We no longer decide who sees us. Instead, we get picked.  30 second is not enough anymore. We need to take consumers through a scenic journey to create a long lasting relationship.  Everyone is a publisher. It is easier than ever to create, but harder than ever to make a hit.  The impulse to make has far outrun the desire to consume.  New forces have emerged in the form of sophisticated algorithms.  A new model has surfaced called "pay per play,” which scored everything we do on relevance to feeding the machine. It decides what gets picked, when, and where, based on extreme relevancy.  Mass media has vanished. Precision and personalization have emerged.  It is winter in Adland. The good days are all long gone.  It is Summer in Adland We now have the power to make bra…